When you see someone successful it’s easy to think that its all come effortlessly to them. Why is this so? When that’s rarely the case, especially with professional women. In this series I hope to explore the professional realms of different working women, how they’ve got to where they are today, and what nuggets of wisdom we can be empowered by moving forward with our own careers.

This is a monthly catalogue of question and answer interviews, called the Working Woman Series. I hope you enjoy reading these pieces, as much as I enjoyed interviewing these inspiring women.

This month’s installment of the Working Woman Series comes from local blogger, bridal MUA, and business-boss Emma Campbell, more widely known by her alias ‘What Emma Did’.  A bit of a busy lady to say the least; Emma’s main job is running WhatEmmaDid.comwhich hosts content from beauty, to fashion, to reviews of Manchester’s food & drinks scene. The blog is supported by Emma’s social media status. Boasting a following of over 23k, and that’s only on Instagram. Emma has been blogging in Manchester now for just over 8 years, firmly cementing her steak in the Manchester’s social scene.

Working Woman Series -What Emma Did- Portrait

Recently leaving her job in beauty PR to pursue writing full time, Emma is now acting Lifestyle Editor at Lovin’ Manchester where she gets to use her social influencer status to bring her audience the latest happenings and hotspots in Manchester. For those of you who didn’t know (including me before I wrote this piece!) Lovin’ Manchester has over 450K likes on Facebook, and their following grows everyday.  

2018 is set to be one hell of a year for Emma Campbell, and I got to sit down with her to discuss all things in the pipeline for her, her businesses and what gems of wisdom she’d love to share that she wish she new when she was starting out.

1. Having a career, and running two businesses must be manic; what strategies (if any) do you put in place to manage your workloads?

I wish I had the right answer to this and I could probably do with improving how I manage them all a little better, but one thing I find I do have to do is I have to just stick to a list and put everything down to a paper diary. Even though a lot of my career is digital, running the blog and working at Lovin’, I do have to have everything in an old fashioned paper diary. So everyday I will do a to-list and I’ll prioritise everything I need to do that day, but I’ll list things in order of priority, so the most important stuff goes to the top, and then as I’m getting through the tasks I’ll cross them off throughout the day. A big tip for me would be don’t add to your list, always set goals to finish your list and then start a new to-do list for the next day, to avoid feeling guilt about never finishing lists. Honestly the only way I get by at the moment is sticking to those lists!
I wish I could say I implement a cut off time to stop working but at the moment I don’t really, I work right through, which I know is really bad. Now I’m freelance again I’m hoping I’ll be able to schedule time slots for everything I do whether it be Lovin’ or the blog and then evenings will be for make-up bookings and then hopefully by 10pm I can just relax, and stop checking my emails from bed at night.

Working Woman Series -What Emma Did- Portrait

2. What’s the best piece of career advice you’ve ever been given?

So it’s probably not career advice but I remember about 8 years ago I went to a Harvey Nichols show, I hadn’t been blogging long and it was one of my very first events. An artist who had collaborated with Harvey Nichols was there and I asked her this same question and she said to me always “feel the fear, but do it anyway”. I think when I’m in situation when I’m really scared to take on a certain job for the blog or when I was taking make-up bookings for the first time, especially large parties, I think back to that piece of advice and I think “Okay well I’m really scared, but I’m just going to do it!” I also always like to try and imagine the worst case scenario for a situation, whether that be work or even in life, and half the time they’re not really as scary as you’d of imagined and there’s always a way to overcome an obstacle. If you can handle the worst case scenario, what’s stopping you? I always like to go for it anyway, despite my reservations.

3. What keeps you driven, when things feel stagnant or flat?

Again, this is something I need to improve on too, I need to try and find that thing that encourages me and picks me up when I’m feeling flat. But I find that if I’m having a really quiet week, or not a lot of new commissions have come in, or I might be feeling like something I’ve done isn’t quite good enough. The way I always try and pick myself up is by speaking to other creatives in a similar field to me, that have encouraging words that help keep me going and help me feel inspired. I’m terrible at beating myself up and feeling like I’ve failed at something, especially if I receive any criticism or negative feedback I always end up in that spiral of “what am I doing with my life?” and a bad day can end up a bad week. But once I’ve spoken to another blogger or even a friend who then revitalises that positivity in myself I’m straight back on it. Try to embrace those feelings of negativity and failure, communicate with your peers and don’t be afraid of opening up to share.

4. How do you respond to and get over negative criticism?

It’s a tough one, because I think I am one of these people who takes such pride in their work, like any creative, and if I do get anything negative fed back to me I do often take it to heart. I only ever give myself 24 hours to dwell on an issue or something that’s troubled me, because it’s good to feel how you’re feeling, don’t deny it. If you shut off those feelings and deprive yourself of that emotion it’s only going to come back 2 weeks or 2 months later and hit you harder and stronger then it did before. Accepting negativity is just part of being freelance, and its such a small part too, but it’s so easy to remember the negatives and forget the positives. I just have to in my mind try and focus on the positives, and that’s what keeps me going. It’s life and it happens to everyone, but we’ve got to remember to speak about it and accept how we’re feeling because it’s totally okay.

Lifestyle Blogger - What Emma Did - Portrait

5. What’s your on-the-go snack for when you’re out and about on a busy day?

I’d love to say I’m healthy, but that isn’t always the case! I used to be so healthy and now not as much. It’s not so much a snack but I drink a lot of coffee, not even like an Americano, but the Lattes and Cappuccinos, the unhealthy ones full of milk. But I find if I’m out and about and I’m starving, instead of gorging on chocolate I always opt for a coffee as it’s a drink it lasts and the milk fills me up a bit longer than a snack would. Other than that, I’m not a big fan of junk-food snacking when I’m really busy, so I always try to have something like cashew nuts or cereal bars to hand. I’m quite a carb-focused snacker and I find they really fill me up, whereas fruit and veg just doesn’t do the job for me. I always try and fill up on my 5 day at meal times instead. Cereal bar and a latte are just what I grab when I’m busy.

6. Do you feel there is inequality in your industry in 2018? If so, what can be done to inspire young people to break this?

I have to say I do feel like there is inequality for women in 2018, especially in my industry, but not only that just in life in general. I think it’s more women compare themselves to each other and don’t feel good enough compared to someone else. There’s this need to compare against those who have done really well in life and in their careers. It makes some people feel like they’ll never get there or achieve what others have. We shouldn’t compare ourselves to other successful people in our industries as that’s no way to live your life. If you look at someone who’s really successful, been in their industry for years compared to someone who’s just starting out, you both put the same amount of time and energy into things it just might mean on paper you have got quite the same results yet, but you’re still just as hardworking as that other person.
We all just need to help and celebrate each other more. Women need to stop bringing down other women, and we should all celebrate and empower each other.

7. What are three things in your work arsenal that you just couldn’t live without?

Boring, but my essentials are:
1. My Diary – as I mentioned before, I’ve always got to have my paper diary to hand, and I’m dead fussy as it’s got to be kept really nice and premium looking, so I’ll always look forward to opening it.
2. My Phone – unfortunately, I am glued to it.
3. My Laptop – Mainly because I do everything on it. For my 30th I got an iPad and I thought this was a genius idea as it would stop me carrying my bulky laptop around but it didn’t! I just need my laptop with me wherever I go, there’s nothing like setting up somewhere and being able to type properly. Even right down to my social media scheduling – I do it all on *Hootsuite, from my Laptop.

8. If someone was looking to start their own business or launch a new idea what would be your best piece of advice for them? Based on your own success.

This is probably a boring and sensible one but I do think you do need that sensible voice every now and then. “Always make sure you have a back-up plan or a Plan B” before you properly go into whatever it is you want to do. I only say that as I know how it can feel. I did quit my full time job about 4-5 years ago now to go full time with my blog and at that time I just bought my house, and I had a car on finance, and savings to think about. I just panicked, “what if I have a quiet month?” I thought, and I decided I just can’t do it.
Now I’m just in a very different place than I was those years ago, I’m in a much better financial situation. It’s so easy to big yourself up like “you go girl, you can do this!” and the girl-boss motivation is great, but at the end of the day if you’re not financially secure incase anything does go wrong then it’s not ideal. Don’t let finance stand in your way, just make sure you’ve got that safety net to catch you, if needs be.

What Emma Did- Portrait - Beauty Blogger

9. What is your favourite Instagram account? Why?

There’s an influencer called Kristy Green (@kristyjgreen), and she’s not so much a blogger, she’s just primarily a social influencer. I’m not sure if she was trained in beauty originally but she’s just a major influencer now. She really inspires me because her life is absolute goals. I was in awe of her when I found out her Instagram isn’t affiliated to any website or blog. She’s created this incredible career off the back of her social media and to me that is incredible. Her Instagram is huge, she has a mega following, but her content is amazing and she works incredibly hard, but she inspires me to think that if Christy did it, I can do it too.
Then other then that, of course Victoria (@inthefrow). Quite a standard one that I am sure everyone says, but as she’s grown up here in Manchester to me she’s just a normal girl who’s worked her backside off to be where she is today. She inspires me everyday to reach my goals.

10. Who is your career icon? Who inspires you?

I’d say the women who I meet everyday, or who I meet in the blogging world either on social media, online or at events, they are the women who inspire me the most.  Basically anybody who is doing what they love everyday, who doesn’t do it for the money but for the love of it. Those women who are so passionate about what they do, it’s the first thing they think about when they jump out of bed every morning, those are the women who inspire me. Hat’s off to those women who do it everyday, that’s exactly what we should all be striving to do.

What Emma Did Instagram

Inspired by Emma’s story? Reach out to her on Instagram.
@whatemmadid_ or follow her MUA account @cheshirebridalmakeup

Working Woman Series -What Emma Did- Portrait

All portraits of Emma were taken by yours truly, and are copyright of Georgie Glass 2018.

*Hootsuite – What is Hootsuite? It’s a social media management platform. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
All Rights Reserved - Georgie Glass 2018 ®

What is the most millennial thing you’ve ever done? I’ve wracked my brain and I think my most millennial moment of 2017 was when I went for brunch at Neighbourhood Spinningfields with some of my favourite Instagram gal-pals over prosecco pre 12 noon. That’s right; you heard me correctly, prosecco, in the morning. Who the hell do I think I am?

The lovely folks at Neighbourhood Manchester invited me along to sample their new Brunch menu in November 2017, and obviously they let me bring along a few lovely friends for the ride. As if we need an excuse to catch up, I asked along my beautiful friends Jacinta Dawn, Danielle of KIHT Collective and Sam Bella of The Travel Crush. Which by the way; if you’re not already following them, you should be, they’re awesome. Of course, they naturally bit my hand off (s’cuse the pun…)

Now, if you’re not already sat down, I encourage you to take a seat for this next statement; I have never been to Neighbourhood Manchester. Nope, not even for a night out. Don’t get me wrong, I’ve heard amazing things, but I’ve never thought ahead to pre-book a table for a Saturday night or, I’ve never found myself in that neck of the woods for brunch on a Sunday morning, probably because I’m usually too hungover from the Saturday night that came before! So when the opportunity arose to go down and sample their avo-offering, how could I refuse?

Funnily enough, I’m not an avocado kind of girl. I know, avocado has been to the Tenties what Patrick Swayze was to the 80s, and shag bands were to the early 2000s. But finding avocado on my plate, you will not. If you’re like me, do not fret. Neighbourhood’s brunch menu caters to so many different palettes. I went for the smoked salmon and scrambled eggs on rye bread toast, and I would not be over embellishing to say they were some of the best scrambled eggs in my life. You’d think it’d be easy to whip up scrambled eggs? You’d be mistaken, I’ve eaten so many plates-full of rubbery eggs in my time. So I was pleasantly surprised with Neighbourhood’s offering.

I had food envy over my friends though; Jacinta opted for the French Toast with, wait for it, maple syrup, crème fraiche, banana and wild berries… I had to resist creeping over to her plate for a taste. I know Danielle had a lovely visit too; I’m sure she won’t mind me sharing with you that she’s diary intolerant, which holds something of unease for her at any breakfast or brunch outing. This was no hassle for Neighbourhood; they have a plethora of milk choices, and are really easy going with alterations to the menu. Danielle managed to sort herself with some lovely poached eggs on sourdough, which I believe went down a treat.

Overall I was majorly impressed; the decor is beautiful, the staff are super friendly and, I mean, it’s got to be a hit if you’re allowed to drink prosecco before noon. I’ll definitely be encouraging my friends and family to visit Neighbourhood Manchester in 2018, not only for a party, but to sample their delicious menu. I’ve just got to get myself back ASAP to try their main menu.

Where’s your favourite place to have brunch in Manchester?
Have you been somewhere recently you’d like to recommend?
Or have you too had a lovely brunch or experience at Neighbourhood?

I’d love to know in the comments below.

All Rights Reserved - Georgie Glass 2018 ®

As a blogger it’s common knowledge that when we dine out the first thing we pick up isn’t our knife and fork, it’s our iPhone. That eating out with another blogger holds a sense of relief because you reach for your *insert model of mobile phone here* at exactly the same time. Or that dining out with friends or a loved one brings a sense of nervousness because you don’t know how far into the meal you have until the dreaded timer goes off and your significant other will say “have you finished yet?”

The thought of an off switch frightens me; my boyfriend Jon and I have desperately tried to implement rules at night time so that at “9pm work stops, 10pm mobile phones go down”. But if you’re a blogger, vlogger or social influencer, you’ll know that sticking to those kind of rules creates more anxiety than it does relief. It was just the same when I was shooting food for a living, but now I have added the role of ‘blogger’ to my repertoire it just seems to have stepped up a notch.

If something comes onto our radar at bedtime, why is it as important as say an email coming through at 9:33am? Is it really that we have to deal with it at that very second, or is it just an addiction? Or a fear that something we’ve worked so hard to build up could come crashing down within a matter of hours. I like to think it’s the latter, but as of late I’m not so sure.

Last night Jon & I were kindly invited down to eat at the new Cosmo restaurant on Deansgate, and thats where this whole notion got me thinking, “where’s the line?” Don’t get me wrong, Jon is so understanding. If we go anywhere, and it’s for work, he just totally gets it, lets me do my own thing, and then we enjoy our lovely meal (like we did last night). But I often leave a meal with Jon with a sense of guilt if I’ve been working on my phone; “have I neglected him?” – “does he feel like an after thought?” – “does he really know how grateful I am that he came with me tonight?”. More often than not, these fears are completley self-inflicted, and if I ever were to communicate how I feel, I know he would only ever receive me with reassurance.


Images from our dinner at Cosmo Deansgate (replaced the old Red Hot World Buffet) last night – 13/01/18

First world problems, right? I know, I can hear these words ringing in my ears as I write this piece. Don’t mistake what I am saying, I am extremely grateful for every single opportunity that I am given as a blogger & creative in Manchester. It’s just last night’s ‘date night’ meal got me thinking is all this social media engagement stopping me from engaging with my own boyfriend on a night out? I want to remain present to my audience, but I also want to be in the moment with him.

I’m not going to stop inviting Jon with me to lovely experiences, as I want him there with me by my side. However I think implementing rules and boundaries isn’t such a bad idea either. Take all your snaps for social media, but then put the phone down and upload them later or the next morning, and just enjoy being with someone, and not a keypad. Write a list before 9pm of everything that needs to be done tomorrow, and then put your phone on Do Not Disturb or silent. I think Jon and I are going to start having a phone-less date night once a month – where we both leave our phones at home and just be with each other, because that moment is just for us, I don’t need to share that with anyone else but him.

Do you struggle to switch off?
What tactics do you have to power-down at the end of a long day?
Do you have a set of rules with your own significant other?

I’d love to know! Let me know in the comments below.

All Rights Reserved - Georgie Glass 2018 ®

I never used to be that boring friend; the friend who needs to stay in on a Saturday night to save money. The friend who can’t come out for dinner as they ‘already have one social event booked in for this week, and you’ll just have to wait until next’ – sound familiar? It will, if you’re a young homeowner.

In the premise of giving you guys a little insight into my life, I thought I’d give you the 4/11 into owning a home. I’m 25, I live alone, I own my own gaff. It’s got its ups, but Jesus, it’s got its downs. Don’t get me wrong, owning my own home has always been my dream. I remember when I was little, and people used to ask me what I wanted to do when I grew up, owning a place to call my own was up there, straight after being a photographer and a fairy princess… but it’s so much harder than I ever imagined it would be.

Being a young couple, & owning your first home with your partner is a completley different kettle of fish; don’t get me wrong, I am not belittling the worries of other young homeowners. But being able to lean on your significant other for support sounds to me, blissful.

In upcoming posts on this blog, I am going to provide aid, support and tips for other independents out their, who are owning their own little piece of heaven (or hell, depending on what day you catch me on…). I’ll be passing on whatever wisdom or shortcomings I run into, making sure you all learn from my mistakes. For now, take these three factoids with you, just to give you a little taster of what’s to come.

1. Get Organised

Snooze-fest, I know, but becoming organised when it comes to your home really will become your best friend. If you’re like me and you work for yourself then you’ll know that routine doesn’t really come as second nature to us freelancers. Constructing order and keeping to a timetable is literally my worst enemy, and I am a sucker for not keeping consistency. The human race are creatures of habit; not matter how much you try to convince yourself that you love to be spontaneous I know deep down you love a bit of routine, you can’t kid a kidder.

It could be something big like keeping a record on your calendar of the dates your bills go out. With reminders two days before to actually make sure you have enough money in your current account (don’t pretend like you haven’t been there). Or it could be something really small, like washing your clothes the same days each week (mine are Mondays and Thursdays, thanks for asking…). Adding this element of organisation to how you keep your home will act as respite in the future, I promise.

2. Know Your Money

Us Brits love to be stuffy about money; people don’t like talking about it, or even thinking about it for that matter. It’s so easy to stick your head in the sand and think “Oh I’ll just got out for that Nando’s, I’ll deal with the repercussions later…” Right? Wrong.

Making that transition from happy go lucky teenager to responsible young earner is so difficult. Cutting out those frivolous purchases at Primark so you can save money for the gas and electric bill is so depressing.

What I like to do to beat those budget blues is at the beginning of the month estimate how much money you have coming in, and then what you’ll have coming out across different days for your bills in that month. Put a little aside for a rainy day if you want to, and then take a look at what you’ve got left – your ‘fun’ money if you will (a fond term a picked up from a friend…) Then, divide your ‘fun’ money by how many weeks there are in that month; for example January is a 4 and a half week month, so if you know you have £300 fun money, that’s £66.67 each week for that month, that you can spend on whatever you like.

3. Don’t be Afraid to Ask for Help

Being afraid of picking up the phone is crippling; and something I myself suffer with. Whether it be a small cry for help, or a ‘Lost Season One’ kind of wail until you feel yourself breaking down, kind of call for help, either way, don’t be afraid to ask.
I’m not saying ask for money, these are two very different subjects, what I am saying is don’t be embarrassed to say your struggling. The responsibility of owning a house, bricks and mortar in your name, is HUGE. Sometimes the magnitude of this massive thing can be too much to bare. I know, the times I have opened up to my family, friends or my boyfriend about how I’ve been feeling about a situation has really helped lighten the load. Usually, they don’t have the answer; but being able to share in confidence always helps me feel a little lighter, and sometimes talking it through can help shed the light on the solution.

I really hope this post has enlightened you a little into my life – and what I hope to bring you guys across my blog in 2018. If you have any questions or own your own home and want to share some of your tips, please pop me a comment below.
Now don’t mind me, I’ll just be over here, pretending to be a fairy princess…

All Rights Reserved - Georgie Glass 2018 ®