When you see someone successful it’s easy to think that its all come effortlessly to them. Why is this so? When that’s rarely the case, especially with professional women. In this series I hope to explore the professional realms of different working women, how they’ve got to where they are today, and what nuggets of wisdom we can be empowered by moving forward with our own careers.

This is a monthly catalogue of question and answer interviews, called the Working Woman Series. I hope you enjoy reading these pieces, as much as I enjoyed interviewing these inspiring women.

This month’s installment of the Working Woman Series comes from local blogger, bridal MUA, and business-boss Emma Campbell, more widely known by her alias ‘What Emma Did’.  A bit of a busy lady to say the least; Emma’s main job is running WhatEmmaDid.comwhich hosts content from beauty, to fashion, to reviews of Manchester’s food & drinks scene. The blog is supported by Emma’s social media status. Boasting a following of over 23k, and that’s only on Instagram. Emma has been blogging in Manchester now for just over 8 years, firmly cementing her steak in the Manchester’s social scene.

Working Woman Series -What Emma Did- Portrait

Recently leaving her job in beauty PR to pursue writing full time, Emma is now acting Lifestyle Editor at Lovin’ Manchester where she gets to use her social influencer status to bring her audience the latest happenings and hotspots in Manchester. For those of you who didn’t know (including me before I wrote this piece!) Lovin’ Manchester has over 450K likes on Facebook, and their following grows everyday.  

2018 is set to be one hell of a year for Emma Campbell, and I got to sit down with her to discuss all things in the pipeline for her, her businesses and what gems of wisdom she’d love to share that she wish she new when she was starting out.

1. Having a career, and running two businesses must be manic; what strategies (if any) do you put in place to manage your workloads?

I wish I had the right answer to this and I could probably do with improving how I manage them all a little better, but one thing I find I do have to do is I have to just stick to a list and put everything down to a paper diary. Even though a lot of my career is digital, running the blog and working at Lovin’, I do have to have everything in an old fashioned paper diary. So everyday I will do a to-list and I’ll prioritise everything I need to do that day, but I’ll list things in order of priority, so the most important stuff goes to the top, and then as I’m getting through the tasks I’ll cross them off throughout the day. A big tip for me would be don’t add to your list, always set goals to finish your list and then start a new to-do list for the next day, to avoid feeling guilt about never finishing lists. Honestly the only way I get by at the moment is sticking to those lists!
I wish I could say I implement a cut off time to stop working but at the moment I don’t really, I work right through, which I know is really bad. Now I’m freelance again I’m hoping I’ll be able to schedule time slots for everything I do whether it be Lovin’ or the blog and then evenings will be for make-up bookings and then hopefully by 10pm I can just relax, and stop checking my emails from bed at night.

Working Woman Series -What Emma Did- Portrait

2. What’s the best piece of career advice you’ve ever been given?

So it’s probably not career advice but I remember about 8 years ago I went to a Harvey Nichols show, I hadn’t been blogging long and it was one of my very first events. An artist who had collaborated with Harvey Nichols was there and I asked her this same question and she said to me always “feel the fear, but do it anyway”. I think when I’m in situation when I’m really scared to take on a certain job for the blog or when I was taking make-up bookings for the first time, especially large parties, I think back to that piece of advice and I think “Okay well I’m really scared, but I’m just going to do it!” I also always like to try and imagine the worst case scenario for a situation, whether that be work or even in life, and half the time they’re not really as scary as you’d of imagined and there’s always a way to overcome an obstacle. If you can handle the worst case scenario, what’s stopping you? I always like to go for it anyway, despite my reservations.

3. What keeps you driven, when things feel stagnant or flat?

Again, this is something I need to improve on too, I need to try and find that thing that encourages me and picks me up when I’m feeling flat. But I find that if I’m having a really quiet week, or not a lot of new commissions have come in, or I might be feeling like something I’ve done isn’t quite good enough. The way I always try and pick myself up is by speaking to other creatives in a similar field to me, that have encouraging words that help keep me going and help me feel inspired. I’m terrible at beating myself up and feeling like I’ve failed at something, especially if I receive any criticism or negative feedback I always end up in that spiral of “what am I doing with my life?” and a bad day can end up a bad week. But once I’ve spoken to another blogger or even a friend who then revitalises that positivity in myself I’m straight back on it. Try to embrace those feelings of negativity and failure, communicate with your peers and don’t be afraid of opening up to share.

4. How do you respond to and get over negative criticism?

It’s a tough one, because I think I am one of these people who takes such pride in their work, like any creative, and if I do get anything negative fed back to me I do often take it to heart. I only ever give myself 24 hours to dwell on an issue or something that’s troubled me, because it’s good to feel how you’re feeling, don’t deny it. If you shut off those feelings and deprive yourself of that emotion it’s only going to come back 2 weeks or 2 months later and hit you harder and stronger then it did before. Accepting negativity is just part of being freelance, and its such a small part too, but it’s so easy to remember the negatives and forget the positives. I just have to in my mind try and focus on the positives, and that’s what keeps me going. It’s life and it happens to everyone, but we’ve got to remember to speak about it and accept how we’re feeling because it’s totally okay.

Lifestyle Blogger - What Emma Did - Portrait

5. What’s your on-the-go snack for when you’re out and about on a busy day?

I’d love to say I’m healthy, but that isn’t always the case! I used to be so healthy and now not as much. It’s not so much a snack but I drink a lot of coffee, not even like an Americano, but the Lattes and Cappuccinos, the unhealthy ones full of milk. But I find if I’m out and about and I’m starving, instead of gorging on chocolate I always opt for a coffee as it’s a drink it lasts and the milk fills me up a bit longer than a snack would. Other than that, I’m not a big fan of junk-food snacking when I’m really busy, so I always try to have something like cashew nuts or cereal bars to hand. I’m quite a carb-focused snacker and I find they really fill me up, whereas fruit and veg just doesn’t do the job for me. I always try and fill up on my 5 day at meal times instead. Cereal bar and a latte are just what I grab when I’m busy.

6. Do you feel there is inequality in your industry in 2018? If so, what can be done to inspire young people to break this?

I have to say I do feel like there is inequality for women in 2018, especially in my industry, but not only that just in life in general. I think it’s more women compare themselves to each other and don’t feel good enough compared to someone else. There’s this need to compare against those who have done really well in life and in their careers. It makes some people feel like they’ll never get there or achieve what others have. We shouldn’t compare ourselves to other successful people in our industries as that’s no way to live your life. If you look at someone who’s really successful, been in their industry for years compared to someone who’s just starting out, you both put the same amount of time and energy into things it just might mean on paper you have got quite the same results yet, but you’re still just as hardworking as that other person.
We all just need to help and celebrate each other more. Women need to stop bringing down other women, and we should all celebrate and empower each other.

7. What are three things in your work arsenal that you just couldn’t live without?

Boring, but my essentials are:
1. My Diary – as I mentioned before, I’ve always got to have my paper diary to hand, and I’m dead fussy as it’s got to be kept really nice and premium looking, so I’ll always look forward to opening it.
2. My Phone – unfortunately, I am glued to it.
3. My Laptop – Mainly because I do everything on it. For my 30th I got an iPad and I thought this was a genius idea as it would stop me carrying my bulky laptop around but it didn’t! I just need my laptop with me wherever I go, there’s nothing like setting up somewhere and being able to type properly. Even right down to my social media scheduling – I do it all on *Hootsuite, from my Laptop.

8. If someone was looking to start their own business or launch a new idea what would be your best piece of advice for them? Based on your own success.

This is probably a boring and sensible one but I do think you do need that sensible voice every now and then. “Always make sure you have a back-up plan or a Plan B” before you properly go into whatever it is you want to do. I only say that as I know how it can feel. I did quit my full time job about 4-5 years ago now to go full time with my blog and at that time I just bought my house, and I had a car on finance, and savings to think about. I just panicked, “what if I have a quiet month?” I thought, and I decided I just can’t do it.
Now I’m just in a very different place than I was those years ago, I’m in a much better financial situation. It’s so easy to big yourself up like “you go girl, you can do this!” and the girl-boss motivation is great, but at the end of the day if you’re not financially secure incase anything does go wrong then it’s not ideal. Don’t let finance stand in your way, just make sure you’ve got that safety net to catch you, if needs be.

What Emma Did- Portrait - Beauty Blogger

9. What is your favourite Instagram account? Why?

There’s an influencer called Kristy Green (@kristyjgreen), and she’s not so much a blogger, she’s just primarily a social influencer. I’m not sure if she was trained in beauty originally but she’s just a major influencer now. She really inspires me because her life is absolute goals. I was in awe of her when I found out her Instagram isn’t affiliated to any website or blog. She’s created this incredible career off the back of her social media and to me that is incredible. Her Instagram is huge, she has a mega following, but her content is amazing and she works incredibly hard, but she inspires me to think that if Christy did it, I can do it too.
Then other then that, of course Victoria (@inthefrow). Quite a standard one that I am sure everyone says, but as she’s grown up here in Manchester to me she’s just a normal girl who’s worked her backside off to be where she is today. She inspires me everyday to reach my goals.

10. Who is your career icon? Who inspires you?

I’d say the women who I meet everyday, or who I meet in the blogging world either on social media, online or at events, they are the women who inspire me the most.  Basically anybody who is doing what they love everyday, who doesn’t do it for the money but for the love of it. Those women who are so passionate about what they do, it’s the first thing they think about when they jump out of bed every morning, those are the women who inspire me. Hat’s off to those women who do it everyday, that’s exactly what we should all be striving to do.

What Emma Did Instagram

Inspired by Emma’s story? Reach out to her on Instagram.
@whatemmadid_ or follow her MUA account @cheshirebridalmakeup

Working Woman Series -What Emma Did- Portrait

All portraits of Emma were taken by yours truly, and are copyright of Georgie Glass 2018.

*Hootsuite – What is Hootsuite? It’s a social media management platform. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
All Rights Reserved - Georgie Glass 2018 ®

When you see someone successful it’s easy to think that its all come effortlessly to them. Why is this so? When that’s rarely the case, especially with professional women. In this series I hope to explore the professional realms of different working women, how they’ve got to where they are today, and what nuggets of wisdom we can be empowered by moving forward with our own careers.

This is a monthly catalogue of question and answer interviews, called the Working Woman Series. I hope you enjoy reading these pieces, as much as I enjoyed interviewing these inspiring women.

February brings us such an exciting installment of the Working Woman Series, well it certainly is for me anyway, as this lady is someone I’ve looked up to and followed for an awfully long time.
Rebecca Warriner is a 27 year old photographer and blogger who resides in the beautiful Nottingham countryside. Lesser known day to day by her full name, if you know Rebecca you’ll know her by her online alias, From Roses. As Rebecca is a full time beauty and lifestyle blogger, she dedicates her days creating beautiful online content for the everyday girl. From skincare to style, and even to mental health, collaborating with brands on campaigns and projects. Rebecca shares with us her insights into the day to day, and everything that life may throw at us.

Now time to geek off a little; Rebecca’s skills as a photographer don’t just come down to a keen eye and beautiful styling; She graduated from University with a first class honors degree in Photography with Editorial & Advertising. Now anyone could know this (as she does tell us so on her website) however, I know all this as Rebecca and I actually graduated from the same University, from the very same course, just one year apart.
It’s a real treat for me to have her as part of this series, as following her career develop over the years since Uni has been such a pleasure, and she’s been such an inspiration to me. I’m not even sure Rebecca knows about my girl-boss crush, but what a time to tell her ey?

All embarrassment aside, Rebecca tells me more about her career has developed and changed over the years “…When I came out of university I went to work with my sister as a classroom assistant… During that time I had some health issues flare up leading me to take 11 months out of the work place, and due to complications I became self-employed. I did little photography jobs and then started up an online magazine with a close friend which we ran for a couple of years. During that time I was constantly blogging still and building up my audience. When we closed the magazine that’s when I decided I wanted to run the blog full time.”

And if all the reasons above aren’t enough to compel you to keep reading, have you heard about her gorgeous pooch Josie..?

If this doesn’t get you reading, I don’t know what will.

***

What’s the best piece of career advice you’ve ever been given?

Your job isn’t to answer e-mails’. I’m an absolute slave to my inbox and can get lost in it for hours but that isn’t the only thing I have to focus on. Everybody seems to constantly talk about e-mails but it’s not my full time job. 

What’s your on-the-go snack for when you’re out and about on a busy day?

Right now, I’m really into apples. Last year I stopped eating fruit for health reasons and I’m so slowly working it back into my diet and thoroughly enjoying it.

How do you balance your personal life with work?

To be honest, I don’t. It’s still something I struggle with and having a boyfriend who on average spends a good 9/10 months away from home it’s meant that I’ve developed an odd work pattern as I’ve become so used to having my time completely to myself. This year saw a big change though and I’ve struggled striking a balance, so each day I try to have at least 1 hour where I’m not sat on a screen. It’s something I’m constantly working towards and it changes constantly but I certainly struggle.

What maxims do you live or work by?

‘You do you’ – for so long I was so consumed by what other people were doing it controlled my life and was such an unhealthy pattern to get into. Focusing on myself and letting other people do the same has made me so much happier.

What is your favourite Instagram account? Why?

I mean, obviously my dogs Instagram is one of my favourites because she’s the light of my life (@josiethewhippie) but as that’s completely biased. I have to say right now @rebecca.kathryn, she’s somebody who I’ve connected with as we both have whippet crosses and they’re totally unique, she’s an illustrator and just a generally lovely person to speak to.

Do you feel there is inequality in the workplace in 2018? If so, what can be done to inspire young people to break this?

As I don’t work in a traditional environment I feel like I can’t answer this properly. But in the blogging world, certainly not. There are so many issues in this industry that have to be tackled, issues with being paid, spoken to and treated like absolute garbage by the vast majority of people and so many more things to deal with on a daily basis. As a predominately female industry in general it seems to be treated as an easy life, a simple career that is a luxury.

How do you respond to other people’s reaction to your career success? Whether it be positive or negative?

In general, I think whenever people find out what I do their response is generally pretty similar. They ask me how I make money, is it real job and then just general queries of how it works. As it’s still something that is so new, people are fascinated.

What career set backs have you had to overcome? And what have you learned from them?

One of the biggest ones is to make sure you can pay your bills. In 2016 I made a big financial loss due to companies going bankrupt. That made me realise when you’re your own boss and you’re in charge of everything, you have to be smart with your money. 

What are three things in your work arsenal that you just couldn’t live without?

My camera, my MacBook and probably my phone. Without them I wouldn’t be able to do my job, if I can add in a bonus one i’d say it’d be a notepad, as I’d also be lost without my lists.

What’s your biggest goal for the next year ahead?

Probably to find a little more a balance and take more time away from my work. And also just to embrace work and keep on doing what I’m doing and make it as awesome as I possibly can.

Inspired by Rebecca’s career? Reach out to her on Instagram.
@fromrosesxo

All photographs are credited to Rebecca herself.

All Rights Reserved - Georgie Glass 2018 ®

I remember when I first got into blogging; it was about 18 months ago and it was after a succession of my friends had been telling me that I’d love it. That it was influencer’s who were going to take a-hold of advertising, the way we learn about what products we use and clothes we buy. Boy, were they right.

Now, I 100% prefer the way I am marketed to as a buyer in 2018; I am comfortable with the fact that bloggers are usually ‘endorsed’ to tell us about a product or brand they may like. I’ve pretty much finished mourning over the fact I no longer need to reach for my Vogue or Cosmo to learn about what beauty treasures I should be looking to for the months ahead. Instead I watch vlogs to teach me all about what should be included in my skincare routine.

However, sometimes the line between honesty and endorsements becomes clouded. I know I find it hard as a young woman on a modest freelancer’s wage not to gulp in shock when being advertised the best skincare out there is La Mer, when their smallest pot of Creme de La Mer retails at a whopping £120.

Now, I must point out, I am no beauty blogger. I am however, I young homeowner with responsibilities, bills and the everyday pressures of life. I have a budget, but I don’t want my skincare or make-up bag to suffer because of it. If I’m purchasing a more mid-range to expensive product, I want to know that it’s going to last a good few months and that the results are truly going to reflect the price bracket.

I have comprised a list of 5 items below that I have bought time and time again, and would recommend to my Mum, best friends or to you lovely lot. Just because we’re not all prolific bloggers doesn’t mean we should miss out on the good stuff, and trust me, there are brands out there that aren’t going to make you bust open the piggy bank.

La Roche-Posay Micellar Water 200ml – £12

An old favourite – this item has been in my kit bag for at least 2 years. La Roche-Posay are one of the godfather’s of Micellar Waters. Now you can’t walk 100 yards in Boots without seeing various products containing the stuff, even face wipes. But sometimes, it’s best to stick with the brands that were onto it from the very beginning.

La Roche-Posay boast on their website that they’ve been working in partnership with dermatologists for 30 years, and that their aim is to ‘bring the efficacious yet highly tolerated products to those with sensitive skin’. But you know what, I have combination skin and I wouldn’t say this brand is strictly for those with sensitive pores. Instead, it is for women who actively take an interest in maintaining a balanced skincare routine.

A 200ml bottles retails in Boots at £12 (but watch out as they’re often 2 for 1 offers in-store!)

Liz Earle Skin Repair Moisturiser – £19.50

The newest item to my skincare routine; When I bought my house back in August, I literally could only just about afford food. My skincare suffered, and I was living off my micellar water and Nivea soft, shudders. Mama Glass to the rescue; she arrived, like an angel in the night and delivered the Essentials Try-Me Kit by Liz Earle. It saved my skin, literally, and brought me back to dewy-life. This kit retails at John Lewis for a neat £25, and it a perfect starter pack for those of you out there desperate to delve into Liz Earle’s world, but not ready to finically invest.

For me the stand out item in this kit was the Skin Repair Moisturiser – it’s light in it’s density but really soaks in an nourishes your skin. It doesn’t just sit on the top layer like some moisturisers. It’s effects last all day, and my skin still feels refreshed when I go to bed at night.

A 50ml tub retails in John Lewis for £19.50

Charlotte Tilbury Wonder Glow Primer £38.50

About a year ago I went to Selfridges to visit MAC, and somehow ended up in the chair at the CT stand. Colour me disinterested, but Charlotte Tilbury has always been a brand that just never grabbed me, but maybe that’s my own disillusion, as I know she has a big following.

Wonder Glow Primer was the first thing the MUA used on my face before my foundation, and it changed my world. I am not a primer girl; I have normal to combination skin, so my makeup doesn’t really slip during the day, therefore primer is not for me? Wrong. This primer contains ‘breakthrough Fluorescent Core Light Diffuser that cleverly steals UV light from its surroundings and re-emits it as skin luminosity to disguise and transform drab, sleep-deprived skin…’ which translated means it gives your skin a natural dewy glow underneath your makeup, and it’s results shine through.

It retails at a slightly steeper £38.50, but it’s so worth it, and used sparingly (as you don’t need a lot) could last you 6 months or longer.

Hourglass Vanish Seamless Finish Foundation Stick – £42

Foundation is a minefield; you never know which way to go, and bloggers are constantly changing their ‘favourite’; so you’re breaking the bank to try and keep up and instead have over 15 half used bottles of foundation, only 50% of which are your true shade.

I have two foundations in my arsenal; just two. An everyday foundation from L’Oreal and then this little beauty. Only ever called upon for date nights, weekend outings, weddings and/or christenings, Hourglass’s Seamless Foundation Stick is the most beautiful of all the foundations I have ever used. It’s lightweight, but quite full coverage, you can either use it sparingly for a more natural look or build it up to look more chic-glam. I’m always complimented on this foundation whenever I wear it, and I’m always surprised when people have never heard of Hourglass.

One of the more expensive brands, as this products retails at a hearty £42, but it’s really worth the investment. My stick usually lasts me around 6-8 months, and I try and coincide its purchase time with a birthday or Christmas.

You can find Hourglass products at Space NK.

Oribe ‘Gold Lust’ Hair Oil – £48

We’ve all done it, walked into a retail store and let the sales assistant sell us something we love when we’re in-store and then go home, unbox it and think “when the hell am I going to us this?” Well that’s what I did when I came home from Space NK with the Oribe hair oil.

I did gasp when I saw the price of it – I was planning a trip to Israel in the August of 2016 and I knew I needed something to keep my hair nourished in the dry heat. The lovely sales assistant at Space NK sold me this under the guise that it would last me forever and that even though it was a lot of money it was one of the best oils out there, even more so than Moroccan Oil.

As you can see from the picture, my bottle is well loved and nearly finished, but I’ve got something to tell you… this is the same bottle from August 2016! That’s right, it’s lasted me a whole 16 months. Baring in mind I don’t use it everyday, but i’d say I use it 4 times a week as least. It’s beautiful, smells lovely and isn’t too heavy on your hair. It doesn’t have that greasy look of some oils, and for those of you out there who do suffer with frizzy hair like me and have to wash it 3 days in advance of any function, this oil is definitely one for you.

Worth the investment, a 100ml bottle of the Oribe ‘Gold Lust’ Hair Oil is available at Space NK for £48

Have you tried any of these products, if so, what’re your thoughts on the brands and items mentioned? Or got a favourite yourself, I’d love to know! Let me know in the comments below.

All Rights Reserved - Georgie Glass 2018 ®